WSO Traffic & Conversion Notes 2012 Scripts

Shift #1: Channelization and Consolidation ………………………………………….. ………………………………..5
Shift #2: The End of “Easy”…………………………………….5
Shift #3: Video Domination ……………………………………7
SEO has changed in 2012 ……………………………………..7
Components of Google’s Ranking Algorithm ……………..7
How Google Judges Authority ………………………………7
How Google Judges Relevance ………………………………. 10
How Google Judges Competition …………………………….. 10
How Google Judges Backlinks ………………………………… 11
Press Releases ………………………………………….. ………. 15
The Key Element To SEO Is Likability……………………….. 17
Additional Resources Recommended By Perry & Ryan …….8
BREAKING NEWS. ………………………………………….. ……. 1
Here’s what to consider when renting an email list: ……..19
When buying a list ask the following questions: …………… 20