The “Press Release Power” WSO is presented in a 59-page pdf by Paul Clifford.
The purpose of writing a PR is to have it be syndicated to many sites that will backlink to your site, thereby enhancing your site’s Search Engine rankings.
The purpose of writing a PR is to have it be syndicated to many sites that will backlink to your site, thereby enhancing your site’s Search Engine rankings.
A formula is offered for writing the PR at a rate of one release per month for 3 months.
Make the topic new and newsworthy: the WSO gives 33 specific Topic ideas in 7 Categories. For example, a “new product” or “price change” Topic under the “Your Products & Services” Category.
Make the topic new and newsworthy: the WSO gives 33 specific Topic ideas in 7 Categories. For example, a “new product” or “price change” Topic under the “Your Products & Services” Category.
The Structure of a Press Release is in 5 parts:
1) Headline – primary keywords you are trying to rank for in the title itself
2) Subheadline or Summary – 4 sentences or less, expand on the title and summarize the main message of your Press Release
3) Body – length 300-600 words, including targeted keywords. Include a Call to Action to visit your site
4) Company Information – 5 or 6 sentences long and include a link to your website
5) Contact Information – Company Name, Contact Name, Address, Phone number, Email, Web address
1) Headline – primary keywords you are trying to rank for in the title itself
2) Subheadline or Summary – 4 sentences or less, expand on the title and summarize the main message of your Press Release
3) Body – length 300-600 words, including targeted keywords. Include a Call to Action to visit your site
4) Company Information – 5 or 6 sentences long and include a link to your website
5) Contact Information – Company Name, Contact Name, Address, Phone number, Email, Web address
Advanced Strategies involve the use of: 1. Brand logos. 2. Product images. 3. Embedded videos
An EXAMPLE of an ACTUAL Press Release is provided, with arrows and explanatory text showing why the EXAMPLE release works well. Referring to this Real-Life Press Release can be helpful.
SEO Aspects Of Your Release.
* Headline Keyword should be at the start of your headline.
* Embed links into the text -> embed up to 3 links into your text. The links should have anchor text. Create 3 different anchor texts: one for your home page, the 2nd for a category page, and a 3rd for another site page you’re trying to promote.
* Headline Keyword should be at the start of your headline.
* Embed links into the text -> embed up to 3 links into your text. The links should have anchor text. Create 3 different anchor texts: one for your home page, the 2nd for a category page, and a 3rd for another site page you’re trying to promote.
To benefit from the Panda Update. It is important that your PR is published on your website first - and pinged so that is indexed before you send out your release. That way Google will see you as thesource of quality content and not just like one of the press outlets with duplicate content.
Hooks and Going Viral: To get media attention and get the release syndicated, it has to have a headline that gets read. So add a “hook” to your headline that compels the reader to want to know more. A few examples of how to do this effectively are presented.
=> Submit your release to a PR distribution outlet. There are both free and paid PR services.
If you go the Free route, then select a number of free services and submit to each one individually. The WSO provides a number of these free PR services.
Since the free services normally do not distribute the PR, but publish it on their own site, it is important to first select free services with a PR4 or higher rating for their website. Ideally you should get your release published on 10-15 high authority sites, all with anchor text optimized links.
Since the free services normally do not distribute the PR, but publish it on their own site, it is important to first select free services with a PR4 or higher rating for their website. Ideally you should get your release published on 10-15 high authority sites, all with anchor text optimized links.
=> An advanced technique to boost your search rankings is to create links to your PRs themselves once the PRs have been published by the service you select.
* Use your favorite backlinking method and build links directly to your release.
* Also recommended is the use of SocialMonkee and SocialADR.
* Use your favorite backlinking method and build links directly to your release.
* Also recommended is the use of SocialMonkee and SocialADR.
The WSO then discusses basic SEO for google. The key to success is getting your website position to appear for the right kind of long tail searches (i.e., those with a commercial or buying intent), and for many of them. The google Keyword Tool is used to examine search volume for desired keywords. Choose the “exact match” option for your keywords. Traffic Travis is also recommended.
The WSO advises finding keywords that have:
The WSO advises finding keywords that have:
1) Commercial intent
2) Suitable volume
3) Less than 100,000 competing pages and less than 50,000 pages with your search term in the title
4) Top-5 sites that have a low enough number of backlinks for you to beat
2) Suitable volume
3) Less than 100,000 competing pages and less than 50,000 pages with your search term in the title
4) Top-5 sites that have a low enough number of backlinks for you to beat
The WSO also talks about some standard Onpage and Offpage SEO.
A. For Onpage SEO, basic advice is given for the Title (i.e., primary keyphrase is at the beginning), the Header, the description, the content (at least 400 words of unique content), and Uniqueness of content.
A. For Onpage SEO, basic advice is given for the Title (i.e., primary keyphrase is at the beginning), the Header, the description, the content (at least 400 words of unique content), and Uniqueness of content.
B. For Offpage Optimization, some general advice is given. The idea is to get many links to your page of high quality (or PageRank) so your page will rank in Google. Don’t create a lot of links overnight, and all having the same anchor text. Instead create a few links naturally on a daily basis, making them from many different sites varying the anchor text and quality of the sites. The volume of links you attract per day should be related to the age of your site or domain. The book “The Art of SEO” by Rand Fishkin is cited.
=> The bottom line: Overall, this WSO presents a thorough and easy to follow do-it-yourself guide to writing and distributing a Press Release to help boost your site’s rankings in the search engines.
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